Why Is The iPhone SE Is A Real Threat To Android In India

Source: Internet

The launch of the all-new iPhone SE may not have surprised most, but the imagined sheet certainly did. What not to like, when my colleague David reviewed the iPhone SE, he described it as an impressive phone with a surprisingly capable camera and top performance.

However in India, the iPhone SE is a completely different animal. The mobile costs Rs. 42,500 ($ 560) in the nation which puts it decisively in the "affordable-flagship" value band. Apple's entry-level phone is about meeting the essentials of an iPhone experience and enhancing the value of its ecosystem and brand cachet. And if Apple's sales figures are correct, for a lot of buyers who place great value on the number of cameras or processor GHz.

Now, India has been a major center of development for Apple. The second-biggest smartphone showcase on the planet with more than 158 million shipments in 2019, India is additionally one of only a handful barely any regions where Apple didn't have a break-out example of overcoming adversity. Sure, it can sell the overwhelming majority of ultra-premium smartphones (Rs 45,000 and more) in the country, but it is still a modest number of total shipments - the actual numbers are in the sub-prime segment where OnePlus and more recent In days, Xiaomi came out to play.

As Apple advances towards turning into a bigger stage and biological system player with Apple Watch, Apple TV, and cloud administration, just as cloud administrations, it needs a hit that lifts numbers, and the iPhone SE simply should be a gadget.

Let's talk about Apple and India.

How does this differ from Apple's previous efforts in India?

  

The 2020 iPhone SE is not Cupertino's first attempt to break into India's smartphone market. However, context and market maturity are key to understanding why the new iPhone SE has Apple's first mass-market success potential in the country.

When the first generation iPhone SE was launched back in India in 2016, the premium smartphone market contributed just 3% to India's smartphone sales. The iPhone SE is priced at Rs. 39,000 (~ $ 520) in a market where a competitive price ladder like the OnePlus 3 and gradually around Rs. 27,999 (~ $ 370).

Meanwhile, the flagship Samsung Galaxy S7 is priced at Rs. 48,900 (~ $ 650) in the country. The iPhone SE does not have the reputation of a full-blown flagship to go against top-tier Android phones, and simply does not provide enough incentive for buyers to set aside a new-cropped crop of inexpensive incentives.

India's premium-segment market has been outpaced by the likes of OnePlus and is growing dramatically from year to year.

 Since then India's premium smartphone market has expanded at a remarkable pace, but this growth has been mostly driven by OnePlus behind affordable flags like those. OnePlus was the number one premium brand in the country for 2019 and 2019 captured only one-third of the entire premium smartphone category (Rs. 30,000 / ~ $ 400 and more) with over two million shipments.

Source: Internet

As market acceptance for high-end phones has increased, Apple has also stopped the wave. The iPhone XR has helped Apple increase 41% market share in India from year to year. The phone enjoyed several discounts throughout the year and was priced at a low of Rs. 49,000 (~ $ 650) and festival plans in the country brought the price down even further. The number was enough to make the iPhone XR the best-selling device at Rs. 45,000 and above categories in India. With iPhone SE just below that category and more in-line with the sub-major segment, Apple could give those numbers a significant boost.

India is brand-conscious and Apple is the de-facto aspirational choice.

 A major advantage of Apple is that India is a notorious brand-conscious market and the Cupertino company is a real alternative. The iPhone 7 is a 2016 phone, still readily available in the country, and enjoys a fair amount of sales. Apple is not unaware of this fact as it has partnered with contract manufacturer Wistron to manufacture the phone in the country to discontinue the 20% import duty on smartphones in India. Both the iPhone XR and iPhone 7 is produced in the nation.

The iPhone SE is a phone that is fully positioned to bring users to the Apple platform. Providing the internal angles to compete and stay in the competition against future rivals also means that Apple is ensuring that users can buy into the larger ecosystem piece in the coming years - an advantage that Apple Is unique to

But wait… premium Android mobiles have never been something more

The iPhone SE may not be Apple's premium phone, but it costs Rs. 42,500 (~ $ 560) This is a premium phone in India. Unlike some of Apple's other main markets such as the US and UK, the iPhone SE is not a steal that destroys the competition.

In India, there are some Android phones around Rs. 40,000 price points, and all of them, for the most part, are very good. The beauty of Android is the choice it likes, and there are many depending on your preference.

Xiaomi recently launched the Mi 10 in the country to take its place in the premium segment. Then, the Vanilla OnePlus 8 and Realme X50 are stand-apart suggestions that conflict with the iPhone SE, and bracket it on the off chance that you begin looking at specs or without a doubt style.

Some might call the iPhone 6-style throwback design a modern classic, but let's be honest, it doesn't hold up against the edge-to-edge, high refresh rate panels that the competition brings to the table. However, the irony is that the ubiquity and familiarity of the design ID of the iPhone SE can play with its merits. Years later affordable Android phones are trying to look like iPhones, here is almost a retro-Esque iPhone that looks nothing like the competition.

As for the spec sheet, this is rarely the whole picture and is true here. When you pay Rs. 40,000 (~ $ 520 +) for a phone, a special sheet you're all looking for. You are paying for quality and a premium user experience without paying top-dollar. At the risk of being called Apple Shill, the iPhone takes the pack here.

For once, Apple has a clear understanding of what the affordable flagship segment wants and is a testament to the power of the iPhone SE category. It distributes the same A13 Bionic chipset as the full-blown iPhone 11. Combined with Apple's general focus on customization, you're getting a phone that is one of the fastest down-downs on the market to all without breaking the bank.

The Apple App Store is a better-curated space for apps with a higher range of quality.

Despite the immense popularity of Android, the Apple Appstore is a better-curated space with a higher range of quality apps across the board. Not only the quality of the games, the apps are often better, but also the variety. From content creation to games, few categories are more easily addressed by the App Store than Android's De Facto App Store.

Source: Internet

Using the same chipset as the iPhone 11 also means that users will receive years of updates. The latest version of iOS includes support for phones dating back to 2015, including the original iPhone SE and iPhone 6S. This is unheard of in the Android world, even the OnePlus is the best for a two-year update.

The high resale value of iPhones is a good incentive for users looking for upgrades.

Then there are small, but equally important features such as security and resale value. Touch ID and Secure Enclave on iPhone are features that are not impossible to crack. This means that everything from your online transactions to personal data over the phone is very difficult, if not impossible, to use. Meanwhile, iPhones just hold a much better price. Given the long-term stability of the platform, support for updates, Apple's hardware can earn well over 50% of the initial cost even after a few years of usage. This is just not true for Android hardware

The iPhone SE is a well thought out long term short term volume-driven product often seen in the segment. The phone is back enough (the iPhone 11 starts at 64,900 rupees, ~ $ 850) to not dilute the offer of the higher-priced models in the series in the ultra-premium segment, yet deliver the essence of what it makes. Manages. iPhone, an iPhone.

Why should you care

Source: Internet

Look, I am not going to say that when you want to buy your next smartphone, you should dig your Android phone for iPhone. There are enough reasons to like or dislike either platform and what you choose to buy is a much more subjective decision which is paper specs. The iPhone SE is, simply put, a great option to watch when picking up your next phone.

However, there is no denying that the price of the iPhone SE is similar to the popular flagship killers that put them in the notice. As Apple continues to grow its market share in India, the aspiration of the iPhone SE is certain to shift numbers based on branding and quality of services and it will play its own with better services and better support ecosystem on Android OEM Pressures to increase.

Apple is getting down and dirty with the affordable flagship in the iPhone SE and attacking them where it hurts.

The specs and attractive features are great, but if a back-to-basics iPhone can inspire Android brands to develop a better user experience, long-term software support, and improved after-sales quality, So it is a win for customers.

Getting down and dirty and attacking Apple with affordable flags on the iPhone SE is where it hurts, and it's great not only for potential buyers but for the Indian smartphone industry.

Getting down and dirty and attacking Apple in iPhone SE with affordable flags and attacking them where it hurts is great not only for potential buyers but for the Indian smartphone industry.

Stay tuned for eGyan for more tech content.